Measurable Difference Cosmetics is launching a national campaign to bring awareness to the growing refugee problem – and asking women to “enhance their lashes” as a sign of strength for women in need.

For every mascara it sells in June, July, and August, a portion of the proceeds will be donated to the Women’s Refugee Commission. Its mission is to improve and protect the lives of women and children by researching their needs, identifying solutions, and supporting educational programs and policies.

Founder and CEO of Measurable Difference, Helga Arminak, is a former refugee. Her family fled from Beirut, Lebanon when she was a child, and she struggled to survive in extreme poverty before eventually becoming a self-made multimillionaire.

Whether refugees are victims of a natural disaster in Oklahoma or refugees of the war in Syria, the numbers are growing. According to the World Refugee Commission, there are currently more than 42 million refugees displaced worldwide. Of these, 80% are women, children and young people.

Most have been displaced by ongoing conflicts. In addition, between 10 million and 40 million people are displaced by natural disasters each year both in the U.S. and abroad.

Arminak firmly believes that nothing enhances beauty more than helping others. “Outer beauty is meaningless without inner beauty,” she says.

Arminak adds, “Each year, men grow mustaches to promote Prostate Cancer Awareness. We are enhancing lashes because we want to make a measurable difference in the lives of women and children. This campaign will also provide financial support and raise awareness about the plight of millions of people in need.”